About the product
From a technical point of view, the “Publishing Cloud” creates a bridge between different IT systems or content sources, such as content management systems, databases for product, sales and marketing information, whereby employees in marketing, sales or service in production and distribution of high-quality advertising and communication media and the processes required for this are supported. The focus of the Publishing Cloud is on the one hand in the AI-based analysis of image and video material and on the other hand in the subsequent keywording to make the required media files easier to find.
Overview
A couple of facts
- Target group-specific and brand-compliant means of communication.
- Automated structuring of numerous content formats and their delivery.
- Improved sharing of content across media.
- Optimized processes in the production of means of communication.
- Jointly developed usage and billing model if required.