10 good reasons for Web-To-Print and Web-To-Publish
2025-03-05
Introduction
Web-to-print and web-to-publish systems are IT solutions that enable the web-based production of analogue and digital advertising and communication materials for various media and databases, which must be adapted to current situations, regional conditions and individual requirements in accordance with corporate identity and corporate design specifications. Users can thus design the required advertising and communication materials independently, produce them immediately and order them promptly.
The 10 good reasons for using Web-To-Print and Web-To-Publish systems are:
- Higher efficiency: Web-to-print and web-to-publish systems automate many processes that traditionally had to be carried out manually. This automation leads to faster order processing and also reduces the error rate.
- Lower operating costs: By automating and reducing manual intervention, companies and print shops can lower their operating costs, which in the case of print shops leads to more favourable prices for their end customers.
- Enhanced ease of use: Users can design and order advertising and communication materials from the comfort of their computer or mobile device, without the need to install specialised software or require technical knowledge.
- Secured brand guidelines: Companies can ensure that their brand guidelines are consistently adhered to by providing templates and designs that users are not allowed to change or can only change to the extent permitted.
- Permanent 24/7 availability: Web-to-print and web-to-publish systems are available around the clock so that the required advertising and communication materials can be produced and ordered at any time.
- Specific regionalisation and personalisation: Users can adapt and individualise advertising and communication materials regionally, which is particularly relevant for marketing and sales materials. In the case of print shops, end customers can also design personalised gifts and order them directly.
- Reduced error rate: As users can check their adaptations and customisations directly, the likelihood of printing and production errors is reduced.
- Decreased environmental impact: By closely checking customisations before an order is placed, no unnecessary or unwanted promotional materials are produced and by reducing misprints, ink and paper consumption is lowered, reducing the environmental impact in both cases.
- Increased outreach: Print shops can offer their services to a wider audience through their own Web-To-Print or Web-To-Publish system, attracting new B2B and B2C customers.
- Real-time reporting: Web-to-print and web-to-publish systems often offer features to analyse usage behaviour and orders, which can provide valuable insights for marketing and business strategies.
Bottom line
These 10 good reasons make web-to-print and web-to-publish systems, such as the ci-book™ platform from d-serv GmbH, an attractive solution for companies and their employees, as well as for print shops and their B2B and B2C customers.